Introducing: Grillo’s Pickles x 818

Imagine if you could combine two of your favorite things: pickles + tequila. With this passion project, I put my spin on celebrity brand collaborations like NikeSkims, Maman x Martha Stewart and Rhode Skin x Krispy Kreme. Inspired by my love of cucumber’s briney older sister, I PICKED Grillo’s because of it’s accessibility. Grillo’s is a brand who is big on audience engagement, constantly curating pickle pop-ups to please their customers. For this reason, I think it would pair nicely with an alcohol brand like 818 which already has a major online following but often engages in collaborations to stay relevant in the spirits space. Here’s what I came up with…