Art Direction + Styling
Every creative campaign begins with an idea. I pride myself on my creative brainstorming skills and my ability to execute those concepts through sharp art direction and styling. The campaigns below showcase projects I've art directed, styled and strategically shaped.
Thank you to the amazing photographers and videographers I have had the opportunity to collaborate with on these projects, see credits below.
Union Market Gift Guide
For Union Market's Holiday Gift Guide, I assisted with art direction to create a campaign that felt fresh. The objective was to steer clear of traditional holiday visuals and predictable color palettes to create something that was out of the box and colorful. Working with photographer Farrah Skeiky and prop stylist Danielle Wood, we produced images that were both luxurious and unexpectedly playful. Below you will find my initial moodboard of images along with the final selects.
This campaign was mainly distributed on social media but also lives online at unionmarketdc.com
Photography & Editing
Farrah Skeiky
Prop Styling
Danielle Wood
Assistant Art Direction and Styling
Leila Wilhelm
Moodboard:
Emphasis on color, playful and unexpected styling. Featuring mainly food and bev products.
This campaign required layering products to create a tableau shot that featured several retailers.
La Cosecha
La Cosecha is a contemporary market in DC, celebrating Latin American culture and conversation. Together, we engage through authentic flavors, art and heritage. Working with photographer Farrah Skeiky , we produced images that capture the vibrancy and culture of La Cosecha.
Photography & Editing
Farrah Skeiky
Assistant Art Direction and Styling
Leila Wilhelm
Race the District
In partnership with Events DC and Union Market District, Race the District is a unique go-kart racing experience, powered by K1 Speed, the world’s premier go-kart racing operator.
Photography & Editing
Leila Wilhelm
